Twitter / beerphilosopher

Monday, February 02, 2015

Craft Beer Under Attack? Part One of Many ...

Many apologies for the lengthy hiatus on the blog, folks, but life has a tendency to do that from time to time. I will endeavor to post more frequently, assuming I think there's fodder for doing so. Speaking of fodder for doing so, I'm sure most have seen Budweiser's latest commercial which aired during the 3rd quarter of last night's Super Bowl game? If not, click the link below and watch it. This is my response to the debacle that followed and continues to smolder in social media circles today. I have secured my fate as a sellout and a soulless shill now, I'm sure. Here is the comment I posted on Facebook earlier today and the link to the entire conversation as well:

"Okay, this is turning into a real brouhaha, isn't it. There are some intrinsic problems with the commercial, undoubtedly, but on the other hand I think it's hilarious to see the beer snobs being poked at a little bit. After all, douchery needs to be tamped down wherever it is found and it is found far too often in craft beer circles these days. I should know; I'm a recovering douch. After feverishly scouring the douch-laden beer rating sites for affirmation, some observers have brought up the fact that Elysian - having just been purchased by AB InBev - has brewed a "pumpkin peach ale" and using this particular reference in a Budweiser commercial must be, de facto, hypocritical since both brands are owned by Ab InBev. Really? This is a BUDWEISER commercial, not a commercial for AB InBev's entire portfolio people. Take a marketing course and discover what branding is and you'll realize that companies with a large portfolio position brands against each other all the time in order to target the desired demographic and/or customer base ... even brands within the same book. I know your delicate sensibilities are bruised, people, but whether you like it or not this was more about drawing a contrast between what Budweiser is and is happy to be and what craft beer is and is welcome to be. They're not meant to be compared and contrasted within the same category or with the same sensory "fussiness" warranted by the greater complexity and variety found in craft beer. In other words, Budweiser AS A BRAND is okay with beer geeks constantly exclaiming that it is fizzy, yellow, watery whatever ... that's not Bud's demo. Further, the commercial did not state, or even imply, that a "pumpkin peach ale" is bad, per se. The message was intended, in my opinion, to convey that beers like that are fine for the demo they're brewed to appeal to but they're not for everyone. I agree with that. Those who got their panties in a wad because Ab InBev "insulted" craft beer are narrow-minded and myopic. Ab InBev did NOT insult craft beer here; they demonstrated that BUDWEISER isn't craft beer and the brand is more than okay with that. So what? Apples to oranges, folks. Finally, coming back around to the beerdouchery I'm so fed up with ... I think the real takeaway from this is that it proves the snobs can dish it out with Imperial Black Rye Habanero IPA-fuled fervor, but they can't take it. Oh, and if I'm right, comments will ensue below to prove my point."

Please feel free to share your thoughts in the comments. Douchbaggers need not apply. 

Wednesday, November 27, 2013

Goose Hunting?

Goose Island Vintage Series 2013
As many of you locals already know, several of the Goose Island Vintage Series beers have already hit the shelves of your favorite retailers this week! Halia, Juliet, Lolita, Matilda, Sofie and more are looking better than ever in their new 765ML bottles. You can find these girls - while they last - at The Neighborhood Co-op Grocery Store, Picks Liquors, Pinch Penny Liquors, Schnucks, Southern Illinois Liquor Mart (Murphysboro), Warehouse Liquor Mart and Westroads Liquors in case you're wondering.

Can good news get better? You betcha.

The much-anticipated 2013 Goose Island Bourbon County Stout hits the market this Friday, 11/29,
at the same fine establishments mentioned above! This year's offering - already largely spoken for on pre-order lists - is in a 4-pack configuration and will absolutely fly off the shelves ... assuming you can find it at all! The early bird gets the Stout and all ...

Goose Island Bourbon County Stout 2013
Happy hunting.

Saturday, November 23, 2013

Rare Goose Island Vintage Series Beers Coming Next Week

Southern Illinoisans are in for a treat this holiday season as Chicago-based Goose Island releases several hard-to-find ales from their highly-acclaimed Vintage Series to retailers in our market beginning next week.
These Belgian-inspired beers are packaged in special limited -release 765ml bottles that are perfect for holiday gatherings or as gifts for the discerning beer geek in your life. Why be predictable and bring wine when you can rock one of these beery beauties? Look for the following rarities on local store shelves very soon or ask your retailer about availability.
The red number listed after each beer represents its current rating. They just don't get much better, folks.   

  • Goose Island Halia Belgian-style Farmhouse Ale (wine barrel-aged w. whole peaches) 96
  • Goose Island Juliet Belgian-style Wild Ale (wine barrel-aged w. blackberries) 99
  • Goose Island Lolita Belgian-style Wild Ale (wine barrel-aged w. raspberries)  99
  • Goose Island Matilda Belgian-style Pale Ale 96 
  • Goose Island Pere Jacques Belgian-style Abbey Ale 97
  • Goose Island Sofie Belgian-style Farmhouse Ale 98 
Again, look for these beers in stores beginning some time next week. Oh, and if you've bothered to read this far, you'll be the first to know you can also expect to see the arrival of the crazy-good, 100 rated, Goose Island Bourbon County Stout coming in the next week or two as well. Cheers!

Tuesday, August 20, 2013

Scratch Brewing Debuts at Hangar 9

There's already quite a bit of buzz about this, but Scratch Brewing Company in rural Ava will be making their Carbondale debut at the Hangar 9 this Thursday evening beginning at 5:00pm. What everyone has been wondering is ... what beers will Scratch bring to town? Well, allow me to scratch your itch to know.

Sorry, couldn't help it.

This is what co-owner, Marika Josephson, just posted regarding the event:

"We interrupt the middle of your week for an announcement about our first beer pouring in Carbondale! We’ll be at Hangar 9 this Thursday with four beers–one of which we haven’t poured anywhere yet.

Come out at 5:00 PM when we’ll tap the first two beers, our Dry Stout and the Chinook Harvest Ale (which we brewed entirely with our own estate-grown Chinook hops). Once those run out will be rolling on a Saison, which we have yet to pour at our brewery or any beer festivals; and our one-of-a-kind Cedar IPA, loaded up with hand-picked cedar berries from southern Illinois trees for a huge piney aroma that complements the grapefruity and tropical chinook hops."

This is sure to be an exceptionally fun night of exceptionally unique and tasty beers. If for no other reason than the opportunity to get to taste a beer that's not been poured anywhere else, you owe it to yourself to make it out Thursday night. Hope to see many of you there supporting a local brewery to be proud of. Cheers!

Where: Hangar 9 - 511 South Illinois Ave. in Carbondale
When: Thursday, August 22nd @ 5pm till ...?